How much are you willing to pay to see your favourite artist live? Some would refuse to buy tickets if they were higher than face value but other people seem to be willing to spend more in desperation to see the artists that they adore.
Molly Russ, 19, a psychology and child development student at Leeds Trinity University admitted to once spending a small fortune on concert tickets but remains shocked at the price; “I got ripped off…I spent over £400 for One Direction when it should have been £100.”
The second-hand ticket industry has been going for many years with touts being infamously known for buying large quantities of tickets as soon as they go on sale with some sites having partnerships with official ticket websites, such as with Getmein and Ticketmaster, making it a nightmare for fans to buy tickets.
Emma Perry, 18, a psychology student from Leeds Trinity University said; “It’s wrong for ticket touts to sell things at inflated prices.” Tattooist Lewis Brown, 25, from Horsforth also agreed and said that he would avoid using second-hand websites as he fears of being ripped off.
This comes with the news of a ticket to see Adele live on Getmein had reached the price of £24,000. But even if you do decide to buy this ticket you risk the chance of being denied entry into the event. Her official website released this statement; “Resale of tickets through any channel other than Twickets will not be accepted; you risk having them cancelled and being denied entry to the show. This applies to all UK shows.”
But it’s not only fans of major artists having to spend a fortune on tickets. On the 22nd February indie rock band, Catfish and the Bottlemen, announced their UK tour with a pre-sale for their dedicated fanbase. However during the pre-sale and general sale fans of the band discover the shows to be instantly sold out but yet a large quantity of tickets were then immediately found to be on sale on second-hand websites like Viagogo with prices being as high as £328.90 when the original price had only been £27.
Catfish and the Bottlemen
The band’s management commented in an article by The Guardian, “We watched the presale and the general sale for the Catfish and the Bottlemen April tour dates very closely. The demand for tickets was truly exceptional, however we were really disturbed to see a very large proportion of the total tickets available in the pre-sale appearing for sale within minutes on secondary ticket sites priced at up to five times their face value…Artists’ pre-sales are intended to reward a band’s most loyal fans with an early opportunity to buy tickets, not for professional touts to profit.”
At the same time there seems to be some hope for music fans as several ticket sites are now beginning to tackle the problem of ticket touts and automatic bots from buying large quantities of tickets by putting in place “fill in the blank” and “tick this box” questions, along with some artists creating systems that will make it difficult for touts to resell tickets. For example, Kate Bush created a name system where the person who bought the tickets had to put down their name, or the person who would be ‘leading’ the group, on the ticket and had to present ID on the day of the show in order to enter the venue.
But it still remains unknown as to whether over inflated ticket prices will soon come to an end, or if we still have some work to do.